Why we started

A little dog.
A big difference.

Ruby, our cockapoo, has brought so much to our family life.

The thought we put into choosing a dog inspired ChooseMyDoggy: a place to understand your options, compare the practicalities and find a dog you can care for well.

We are building a carefully sourced guide for first-time owners and households adding a dog. We support adoption and responsible buying, and want to make the commitments as clear as the possibilities.